The top 20 finalists in the 2022 Nimbus Aid Project have been announced. The finalists are in the final phase of the Nimbus Aid Project, and winners of the N20 million will be announced on the 25th of November at an event to mark the 10th anniversary of Nimbus Media Ltd. According to Wale Adegoke, […]
After two years of job-hunting, Tosin decided to launch her own business by turning her love of baking into a business. Six months later, her most familiar emotion is not a sense of fulfillment but one of frustration. Despite how hard she applies herself to the company, the odds seem stacked against her. Tosin has […]
Outdoor advertising vs digital advertising is an industry debate that has been gathering momentum lately, especially in the wake of increased influence of marketing technologies on advertising globally. Getting your products to reach your target audience might be tedious, especially when done abstractly. Advertising has been evolving from the stone age to this present age, […]
Whether you realized it or not, you have tried pulling off guerrilla advertising in Nigeria at some point in your career as an advertiser or brand manager. Here is why. For many Nigerian brands, the conventional advertisement strategy has become a case of fishers casting large expensive nets onto the seas, hoping to catch some […]
Got a campaign coming and need some great shopping mall advertising ideas? Look no further, we have put together awesome shopping mall campaign ideas that Nigerian brands can try out today. We’ll be sharing some great tips, from brainstorming to execution, and insights we’ve gathered from some of the most innovative brands who ran shopping […]
Retail advertising in Nigeria includes all promotional activities undertaken by sellers to promote their products and services to existing or prospective buyers. It’s critical in the lifecycle of any business whereby certain consumer actions (like sales) are urgently required. Generally, retail advertising aims at increasing sales and market share through consumer promotions and persuasion tactics. […]
Ever thought of using transit advertising in Nigeria to help consumers recognize and recall your product, service, or brand when prompted by the media? Let’s show you how to improve top of mind awareness with creative, bold transit ads. What is Transit Advertising? Transit advertising is a form of outdoor advertising that refers to the […]
Brilliant lamp post advertising strategy has given lots of local or location-based businesses so much more than you can imagine. This is a giveaway post for you, if you are looking for pocket-friendly outdoor advertising campaign ideas for your business. It is no news that now is one of the toughest times to run a […]
It’s 2022, do Nigerian brands still need brand activation? Well, today’s market is saturated with endless competitors, and there’s no denying the fact that the customers have become more knowledgeable than before. This, among other reasons, is why growing one’s business now requires the knowledge of brand activation. And unless your brand is St. Louis […]
The importance of out of home advertising in Nigeria is known to every Dick & Harry in the marketing and advertising industry. There is arguably no city around the world where out of home advertising is not being used to grab consumers’ attention. Studies have shown that advertising is the best way to reach out […]