HOW TECHNOLOGY HAS IMPACTED DOOH (Digital Out Of Home) ADVERTISING IN 2023 In recent years, technology has transformed the way advertising works. With the rise of digital out of home (DOOH) advertising, brands can now engage with their target audience in a more interactive and engaging way than ever before. Advances in technology have […]
The Power of Color in Advertising Part 2 Blue Color The color blue inspires loyalty. Cool hues are more likely to draw customers back to a store than harsher warm hues, according to research. The color blue can also be used to express other characteristics besides loyalty, such as: Stability Peace Calm Trust Brands like […]
The Power of Colour in Advertising Close your eyes for a moment and attempt to picture life in black and white with me. What was that like? bland and devoid of emotion or purpose? That is the impact it has on your imagination alone, therefore it will undoubtedly alter how you view businesses and […]
The top 20 finalists in the 2022 Nimbus Aid Project have been announced. The finalists are in the final phase of the Nimbus Aid Project, and winners of the N20 million will be announced on the 25th of November at an event to mark the 10th anniversary of Nimbus Media Ltd. According to Wale Adegoke, […]
After two years of job-hunting, Tosin decided to launch her own business by turning her love of baking into a business. Six months later, her most familiar emotion is not a sense of fulfillment but one of frustration. Despite how hard she applies herself to the company, the odds seem stacked against her. Tosin has […]
Outdoor advertising vs digital advertising is an industry debate that has been gathering momentum lately, especially in the wake of increased influence of marketing technologies on advertising globally. Getting your products to reach your target audience might be tedious, especially when done abstractly. Advertising has been evolving from the stone age to this present age, […]
Whether you realized it or not, you have tried pulling off guerrilla advertising in Nigeria at some point in your career as an advertiser or brand manager. Here is why. For many Nigerian brands, the conventional advertisement strategy has become a case of fishers casting large expensive nets onto the seas, hoping to catch some […]
Got a campaign coming and need some great shopping mall advertising ideas? Look no further, we have put together awesome shopping mall campaign ideas that Nigerian brands can try out today. We’ll be sharing some great tips, from brainstorming to execution, and insights we’ve gathered from some of the most innovative brands who ran shopping […]
Retail advertising in Nigeria includes all promotional activities undertaken by sellers to promote their products and services to existing or prospective buyers. It’s critical in the lifecycle of any business whereby certain consumer actions (like sales) are urgently required. Generally, retail advertising aims at increasing sales and market share through consumer promotions and persuasion tactics. […]
Ever thought of using transit advertising in Nigeria to help consumers recognize and recall your product, service, or brand when prompted by the media? Let’s show you how to improve top of mind awareness with creative, bold transit ads. What is Transit Advertising? Transit advertising is a form of outdoor advertising that refers to the […]