Outdoor advertising vs digital advertising is an industry debate that has been gathering momentum lately, especially in the wake of increased influence of marketing technologies on advertising globally. Getting your…
Osayande Akenzua
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Whether you realized it or not, you have tried pulling off guerrilla advertising in Nigeria at some point in your career as an advertiser or brand manager. Here is why. …
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Got a campaign coming and need some great shopping mall advertising ideas? Look no further, we have put together awesome shopping mall campaign ideas that Nigerian brands can try out…
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Retail advertising in Nigeria includes all promotional activities undertaken by sellers to promote their products and services to existing or prospective buyers. It’s critical in the lifecycle of any business…
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Ever thought of using transit advertising in Nigeria to help consumers recognize and recall your product, service, or brand when prompted by the media? Let’s show you how to improve…
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Brilliant lamp post advertising strategy has given lots of local or location-based businesses so much more than you can imagine. This is a giveaway post for you, if you are…
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It’s 2022, do Nigerian brands still need brand activation? Well, today’s market is saturated with endless competitors, and there’s no denying the fact that the customers have become more knowledgeable…
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The importance of out of home advertising in Nigeria is known to every Dick & Harry in the marketing and advertising industry. There is arguably no city around the world…
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Outdoor advertising in Nigeria is the way to go, if you’re looking for ways to get your brand in front of your target audience as quickly as possible. It has…
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Billboard advertising in Nigeria keeps increasing in relevance, regardless of challenges being faced by other traditional outdoor advertising methods. This growth in usage and effectiveness cannot be completely separated from…