Brilliant lamp post advertising strategy has given lots of local or location-based businesses so much more than you can imagine. This is a giveaway post for you, if you are looking for pocket-friendly outdoor advertising campaign ideas for your business. It is no news that now is one of the toughest times to run a […]
It’s 2022, do Nigerian brands still need brand activation? Well, today’s market is saturated with endless competitors, and there’s no denying the fact that the customers have become more knowledgeable than before. This, among other reasons, is why growing one’s business now requires the knowledge of brand activation. And unless your brand is St. Louis […]
The importance of out of home advertising in Nigeria is known to every Dick & Harry in the marketing and advertising industry. There is arguably no city around the world where out of home advertising is not being used to grab consumers’ attention. Studies have shown that advertising is the best way to reach out […]
Outdoor advertising in Nigeria is the way to go, if you’re looking for ways to get your brand in front of your target audience as quickly as possible. It has been proven to be a great way to reach people where they live, work, and even play. The benefits that outdoor advertising offers are priceless, […]
Billboard advertising in Nigeria keeps increasing in relevance, regardless of challenges being faced by other traditional outdoor advertising methods. This growth in usage and effectiveness cannot be completely separated from evolution of digital out of home media technologies. Billboard advertising really occupies a special position in marketing strategy deployed a lot of forward-thinking Nigerian brands […]
“Advertising never sold a bad product twice.” Dorothy L. Sayers Are you getting a low conversion rate on your adverts? Do you want to improve how your target audience reacts to your adverts? If your answer is yes then this post is for you. Let’s dive in. What is Consumer Perception? Consumer perception is the […]