This write-up gives a picture of the year 2022 for Nimbus media limited on a corporate level in a nutshell. As the CEO, my job is to project the company’s message to the world as a representative of the whole team including shareholders and directors while leading the company as we plan and execute on […]
The Mix of Technology and In-store Advertising Enables Brand Growth – Wale Adegoke An advertising industry expert, Mr Wale Adegoke, MD/CEO of Nimbus Media Ltd, has highlighted the role of technology-enabled in-store advertising in the growth of brands. He said this during a recent interview with the media, where he stated that the emergence of […]
Marketing Opportunities In Outdoor Advertising We spend a great deal of our lives outside our homes. Advertisers are always trying to stand out amidst the clog of advert on digital devices that need a less-cluttered environment to deliver their message. This is where outdoor advertising comes in. Outdoor advertising, also known as out-of-home advertising, is […]
Importance Of Digital Out-Of-Home To Your Business “The ability to dynamically optimize a message based on real-world events and real time data triggers — such as weather conditions, current events, social media or sports scores — which allows for on-the-fly customization across many Digital out-of-home platforms. This is something static OOH just cannot offer” Charles […]
Why Small Businesses Must Advertise Have you ever thought of advertising as a tool for large corporations and not important to small businesses? To set the records straight, small businesses are the core of advertising just like large corporations, they want to increase business turnover, attract new customers and retain the existing ones. To attract […]
The Rebirth Introduction So I had a little conversation with “The Lagos boy” Mr. Wale Adegoke, the CEO of Nimbus Media. It was a fascinating meeting. Getting into the head of such a classic character as Mr. Adegoke. His vast knowledge and experience in enterprise provided greater insight into how he was able to establish […]
Technological advancement has transformed the world into a global village at a rate no one could have predicted. Because of improved technology, the out-of-home (OOH) advertising industry has grown as well. Technology has enabled the outdoor business to develop memorable brand messages and enhance brand awareness more than in the days of branding buses, bus […]