Outdoor advertising vs digital advertising is an industry debate that has been gathering momentum lately, especially in the wake of increased influence of marketing technologies on advertising globally. Getting your…
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Whether you realized it or not, you have tried pulling off guerrilla advertising in Nigeria at some point in your career as an advertiser or brand manager. Here is why. …
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Got a campaign coming and need some great shopping mall advertising ideas? Look no further, we have put together awesome shopping mall campaign ideas that Nigerian brands can try out…
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Retail advertising in Nigeria includes all promotional activities undertaken by sellers to promote their products and services to existing or prospective buyers. It’s critical in the lifecycle of any business…
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Ever thought of using transit advertising in Nigeria to help consumers recognize and recall your product, service, or brand when prompted by the media? Let’s show you how to improve…
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Brilliant lamp post advertising strategy has given lots of local or location-based businesses so much more than you can imagine. This is a giveaway post for you, if you are…
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The Mix of Technology and In-store Advertising Enables Brand Growth – Wale Adegoke An advertising industry expert, Mr Wale Adegoke, MD/CEO of Nimbus Media Ltd, has highlighted the role of…
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Marketing Opportunities In Outdoor Advertising We spend a great deal of our lives outside our homes. Advertisers are always trying to stand out amidst the clog of advert on digital…
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Importance Of Digital Out-Of-Home To Your Business “The ability to dynamically optimize a message based on real-world events and real time data triggers — such as weather conditions, current events,…
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Why Small Businesses Must Advertise Have you ever thought of advertising as a tool for large corporations and not important to small businesses? To set the records straight, small businesses…